FOR IMMEDIATE RELEASE
Media Contact: Munji Nfor, Ext. Affairs and PR Manager
Email: Munji.Nfor@integralcare.org

June 15, 2026 | Austin, Texas — Integral Care is unveiling a new logo and brand identity that reflects the organization’s evolving approach to mental health, substance use, and intellectual and developmental disability (IDD) services in Travis County. 

After nearly 10 years using its classic cobalt-blue branding and recognizable “reaching for the stars” imagery, Integral Care is introducing a refreshed visual identity featuring vibrant orange and purple colors alongside a heart-shaped brain logo symbolizing the connection between compassion and mental wellness. 

Since 1967, Integral Care has served as Travis County’s Local Mental Health and Intellectual and Developmental Disability Authority, supporting children and adults living with mental illness, substance use disorders, and IDD. While the organization’s mission remains unchanged, its programs, partnerships, and care models have continuously evolved to meet the growing and changing needs of the community. 

The new logo represents the powerful relationship between the mind and heart in the healing process. The brain symbolizes the clinical expertise and evidence-based care that guide Integral Care’s services, while the hearts reflect empathy, dignity, and human connection — values that remain at the center of every interaction. 

Together, the updated branding reflects Integral Care’s commitment to whole-person care and long-term recovery. 

The new brand colors were also selected intentionally to represent the agency’s values. Orange conveys energy, warmth, hope, creativity, and optimism — qualities that shape Integral Care’s approach to treatment and support. Purple represents wisdom, resilience, compassion, and strength, reflecting the organization’s vision for lasting wellness and recovery in the community. 

Over the years, Integral Care has continued to innovate in response to Central Texas’ mental health needs. From Integral Care staff embedded in the 911 call center alongside other first responders, to training more than 20,000 Central Texans in Mental Health First Aid, the organization has expanded community-based services designed to increase access to care and early intervention. 

The refreshed brand identity is a visual reflection of continued growth and innovation. 

“This refreshed identity reflects the future of Integral Care — bold, compassionate, innovative, and community-centered. While our look is changing, our commitment to ensuring every person in Travis County has access to high-quality mental health and recovery services remains the same.” – Jeff Richardson, CEO, Integral Care 

About Integral Care:
Integral Care improves the lives of adults and children living with mental illness, substance use disorder and intellectual and developmental disabilities in Travis County. Our services include a 24-hour helpline for anyone who needs immediate support, ongoing counseling to improve mental health, drug and alcohol treatment to help with recovery, and housing to regain health and independence. As the Local Mental Health and Intellectual and Developmental Disability Authority, Integral Care has pioneered high-quality, community-based care since 1967, collaborating with partners to build a supportive network and combat mental health stigma in Austin. 

To learn more about Integral Care, visit our website at: www.integralcare.org